This is not really like any book I’ve ever read, and that’s ok. You may even not like it (but I did!), and that’s ok too. Hugh Macleod, the author, cartoonist and blogger, sums it best:
“It has never been easier to make a great living doing what you love. But to
make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short.”
This isn’t a book to read through all at once. It’s broken up into short sections of only a page or two each, and a couple of his remarkable cartoons. Fantastic little 5 to 10 minute marketing, branding, advertising, and purpose “gut checks” that will make you think – and take action.
Big thanks to Holly Haener for turning me on to this one!