Backwards and Forwards

Backwards and ForwardsI’ve never been one to be overly concerned with the past. That doesn’t mean I don’t enjoy learning about it or studying it (I minored in ancient history after all!), but it does mean I don’t spend much time wishing I could change it or re-capture it. When I was in high school I remember some kids would comment how they missed “the care free time of elementary school,” and in my early thirties I now hear people talk about how they wished they could go back to a fun filled college life. Do you know anyone who is stuck in the past or constantly refers to the “good old days”? Or perhaps instead of always wishing to re-live the good, they hold on to the pain of the bad? They are trapped and helped captive by their decision to not actively participate in their future. I’m sure YOU are not one of those kind though.

There is another trap equally as seductive though… the trap of focusing on your competition. It too can keep you looking in the rear view mirror. It can kill your creativity, and more importantly allow yourself to be copied by others because you are no longer trailblazing ahead. Just like with history, there are benefits to studying your competition, but allowing that study to muddle your own view of the future can be disastrous. Ultimately I think most people obsess over and copy their competition simply because they don’t have a strategy of their own, or they lack a true belief in their chosen course.

For others, it may be simply that they can’t think of anywhere else to draw inspiration from. They feel they have no choice but to react – then react again. To move beyond reacting, look at those in your industry that are not your competition (geographically non-competing markets in the home building world), other industries entirely, or articles, blogs, and books (yes, this will require an investment of time!).

The last of the barriers of moving forward is simply fear. When every step you’re taking is into a difficult to see future, then every inch forward seems like it should be taken more carefully then the last – or else you could find yourself walking clear off the cliff. How to combat this formidable foe? Not alone. This is where you need others around you to keep you from standing still.

“Life can only be understood backwards; but it must be lived forwards.” – Soren Kierkegaard

The world of real estate seems to be full of backwards looking people, companies, and organizations. Most are nothing but a “me-too.” I’m continually drawn to those who are looking forward. Their positive energy and ambition is intoxicating – and I will always value their friendship as we move forward together. Do your part to make sure that others on your team, in your company, and in your world see you looking forward.

VidBit: Unleashing The Idea Virus

Seth Godin discusses why some ideas spread, and others do not. Most marketers still haven’t figured it out. If you still haven’t read any of Seth’s books then hopefully this video can encourage you to do so.

Get Creative! STOP Thinking Outside the Box

There is an old myth about creativity that goes something like this… give someone enough time, money, and free reign and the best and most creative ideas will be the result. In your mind you probably have a stereotype of a creative person. They probably frequent trendy non-Starbucks coffee shops, have tattoos, and wear really modern looking glasses. They certainly don’t dress in business attire – or even business casual for that matter. Last but not least, the myth goes, they are constantly thinking “outside the box.”

Man with box on his head - thinkingSorry Cinderella, it’s just not true – at least not when it comes to creativity in business. The reality is that “necessity is the mother of invention.” Anyone can think outside the box (wouldn’t it be great if…    if only…), it’s the exceptional people who are able to think creatively inside the box – within deadlines, budgets, and requirements. I’m not saying to stop challenging the status quo. However, once you confirm that gravity does indeed exist, it no longer is beneficial to keep trying to jump just a little bit higher to make sure it still does. To summarize – make sure your boundaries have been correctly set first, but then commit to stay within them unless a significant shift in the marketplace occurs (correctly identifying when those shifts occur, and reacting quickly, is perhaps the most critical part).

Far too often we fail to realize the options and opportunities that are right in front of our nose inside the box that could drastically improve our situation. We’re too busy day dreaming about a parallel universe where what annoys us no longer exists and we ignore the every day insights of those around us. There are solutions everywhere – we’re just too lazy to act on them. If you really want to be an innovator, then do what other people only talk about doing. There is an old saying that “he who is most creative conceals his sources the best.” Don’t worry – you don’t have to tell anyone else we had this little talk.